The Dubai chocolate trend is what most people in the world is discussing. It features layers of pistachio cream, crunchy kataifi, and smooth milk chocolate, making it the dessert on everyone’s lips. Initially a limited-edition treat in the UAE, it has now become a worldwide sensation, and it is appearing in cafes, grocery stores, and TikTok videos from New York to Manchester. Why is Dubai Chocolate so popular? Let indubaimall tell you the reasons of popularity of this delicious in this guide.
Why Dubai chocolate went viral worldwide?
Since late 2023, Dubai chocolate has transformed from a local delicacy into a global sensation. Why is Dubai Chocolate so popular? The Dubai chocolate bar gained worldwide popularity because of its special mix of high-end ingredients, eye-catching look, and the impact of social media advertising. Discussions about Dubai chocolate surged by 1,259% when they are compared to the previous year. Why is Dubai chocolate called Dubai chocolate? On restaurant menus in Dubai, items such as pistachio cream, chocolate pistachio, and kataifi have quickly gained popularity, frequently combined with milk chocolate or hazelnut. The contrast in texture is crucial. It has smooth cream, crunchy filling and a shiny chocolate that are caused both visual and sensory satisfaction. This is why the Dubai chocolate bar has turned into a go-to dessert for pregnancy cravings, TikTok baking trends, and new cafe openings. Let us consider the popularity of Dubai Chocolate because of the following aspects that we will explain clearly.
The TikTok explosion behind its popularity
From TikTok snippets to influencer reviews, the appeal is undeniable that is a luscious milk chocolate shell breaks open to reveal a gooey pistachio filling and crispy kataifi, satisfying cravings for luxurious, trendy, and highly Instagrammable treats. The original bar was crafted by Fix Dessert Chocolatier, established by Sarah Hamouda, an innovative dessert chocolatier in the UAE. What started as a unique offering at her shop quickly evolved into a cultural phenomenon. At the heart of this trend is a strong flavor mix. Why is Dubai chocolate so expensive? According to Tastewise, pistachio accounts for 39% of all chocolate-related mentions in Dubai. In other words, Dubai chocolate bars, known for their creamy green filling and delightful crunch, have been selling out all year. They’ve become a sensation on TikTok, caused a worldwide pistachio shortage, been involved in a Canadian recall due to salmonella concerns, led to pistachio being named “the flavor of 2025,” and inspired numerous imitators. “This is literally the most viral thing on the internet. It’s just a stuffed chocolate bar,” said food TikToker “Jack’s Dining Room” in a video from last year that has 12.4 million views. Viral marketing tactics, especially on platforms such as TikTok, have significantly increased awareness and interest of people in these products of Dubai chocolate.
Unique taste and texture combo
Dubai chocolate is unique because of its filling and unique taste. It is a blend of pistachio cream and knafeh, giving it a crunchy texture and a special flavor. Dubai chocolate recipe has attracted the interest of influencers and chocolate enthusiasts, who have widely shared their tasting experiences, helping it gain worldwide popularity. What makes Dubai chocolate different? Chocolates of exceptional quality from Dubai are recognized for their remarkably smooth, melt-in-your-mouth sensation. The chocolate undergoes expert tempering, leading to a creamy texture that lingers on the palate. A variety of products incorporate crunchy elements like roasted nuts, praline fragments, or caramel pieces alongside soft ganaches or truffles. This blend provides a delightful sensory experience. Some Dubai chocolates feature several layers (chocolate shell, mousse, fruit jelly, nuts) that provide various textures with every bite.
Global retail takeover
Why is Dubai chocolate so popular today? One of the other reasons is that the increasing demand of Dubai Chocolate has prompted global brands such as Lindt to create their own versions of this chocolate for the European market. Lindt has recently launched a Dubai chocolate bar that includes crispy almond brittle and hints of pistachio, available in major U.S. stores. Still, the original Fix Dessert Chocolatier version is the most desired, particularly among those looking to enjoy the genuine recipe that initiated the trend. Also, from cafés in Manchester to Korean snack shops, Dubai chocolate is now found worldwide, showing that popular desserts are no longer confined to one area. Fix Dessert Chocolatier, the creator, is still the most desired brand. Their original Dubai chocolate bar is crafted in small batches and typically sells out within hours. In the UK, dessert bars such as Cha Cha Chai provide mini Dubai kunafeh chocolate bars, while shops like Cake Box Bristol are offering chocolate pistachio cheesecakes topped with kataifi.
